All about Sureplify

Sureplify derived from the words “Insurance + Simplify”

Sureplify is a revolutionary online portal specialising in professional and hassle-free insurance experience. We offer consumers the best and widest options for their motor insurance needs, all within our one-stop digital portal.

A place where transparent and professional opinions on insurance policies are practiced, consumers obtain valuable information & knowledge and subsequently prescribe to the best and affordable policy. ensures that every chosen policy will be entirely completed at our online portal with our trusted payment gateway, hassle free, and strain to be the leading insurance online portal offering various policies.

With the aim of becoming the leading insurance online portal, constantly upgrades services by providing state of the art user friendly website and constantly updating the market’s latest available coverage with the prospect of securing your future. is powered by Sureplify Sdn Bhd a subsidiary wholly owned by Sureplify Holdings Bhd, is a leading motor insurance/ general insurance online portal in Malaysia. At, we strongly believe that insurance should be made as easy to understand as possible and those who prefer to stay in their own environment and time.

With our dedicated personal, we strive to provide the best and eventually make you feel satisfied with your preferred coverage & secured about your future.

Our Vision

Securing people’s lives in simplicity

Our Mission

To be Malaysia’s largest and most trusted motor insurance online portal.

To assist users in finding and understanding the best insurance plan that suits their needs

To provide excellent, reliable customer service that results in peace of mind and satisfaction.

To deliver top-notch insurance solutions that add value and security to people’s lives.

In all we do, our 6S core principles guide us in maximising quality, satisfying customers and redefining insurance.


Our website is built on trust and honesty in all aspects. Thus, we greatly emphasise on insurance products that are transparent and unbiased throughout our professional advice. It adds up to total confidence and assurance for customers.


In today’s fast-paced world, rapid turnaround matters. We speed up the entire insurance process for clients, with live quotes and a digital portal that ensures greater speed and more options compared to traditional avenues. confidence and assurance for customers.


As our name implies, Sureplify is all about keeping things simple. Our online portal is a one-stop solution for searching and purchasing insurance, without the hassle of searching or dealing with different parties. Everything is just a click away with our easy-to- use interface.


Rest assured, all quotes and transactions are carried out entirely through our secure website. Unlike what is commonly practised, our customers are never redirected to insurers’ websites. Hence, their information remains strictly confidential and undisclosed.


No matter whether you’re a new or existing customer, we go to great lengths to deliver uncompromising service quality. Our specialised insurance product team stands ever ready to assist customers with their queries and consult their needs.


We pride ourselves in being market trendsetters. Our team is constantly studying latest trends, consumer needs and ways to make insurance easier and better for all. After all, innovation is the key to making good things great.